University Style Guidelines University Style Guidelines
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ENMU Branding Quick Reference

As part of ENMU’s efforts to present a consistent, professional public image, all ENMU and department publications, including Web pages, are designed through the Office of Communication Services and printed at University Printing. Departments and offices are required to obtain prior approval for materials not designed in the Office of Communication Services. Printing materials off campus is strictly prohibited.

Consult our team of writers, editors, graphic designers and Web experts when you need help with projects such as these:

  • advertising campaigns
  • brochures
  • ENMU branding
  • news releases
  • postcards
  • posters
  • signs
  • Web pages
  • Web friendly graphics for social media pages
  • photography for program and organizational publicity

 

ENMU Style Guide

 

When it comes to branding, verbiage is an important piece of the puzzle. Consistent messaging and formatting contributes to a successful branding effort as it unifies the message for everyone. Things like properly using the University slogan and even formatting dates and times consistently contributes to a more unified presence. You can find ENMU's Style Manual here online and if you have a question about something that is not listed in our style guide, please ask! We can clarify any rule or guideline for you and it helps us to keep our style guide current as we can address your question in the style manual to assist others who may have the same question. You can contact us at 575.562.2154.

Please note: publications that do not comply with these University Brand and Style Guidelines or are not approved through Communication Services generally may not be printed using University funds. Printed items that do not comply with these University Brand and Style Guidelines or are not approved through Communication Services may be flagged at Duplicating Services and sent to Communication Services for approval prior to production. 

 

Wordmark Usage

All University publications are required to include the wordmark. The wordmark can be sized accordingly; however it should not be skewed out of proportion. An EPS file of the wordmark can be found on the ENMU website. The minimum dimension is one inch wide.

When used in conjunction with other logos, the wordmark should receive top billing. There should be adequate space between the wordmark and any other logos or graphic elements.

Color documents

 

The wordmark may be displayed in ENMU green or reversed text.

Black and white documents

 

The wordmark may be displayed in black or reversed text.

 

Slogan and Wordmark

All University publications are required to include the slogan in some form. 

Display as a line of text


Slogan can stand alone as a sentence or phrase. An em dash separates the prepositions.

Display stacked

Width of the second line should not extend beyond the width of the top line. Slogan can be justified left, center or right.

Display with wordmark

Note: wordmark height should exceed the slogan height.

 

Various wordmark file formats are available in our "Downloads" section (see navigation above).

 

Color

 

PMS 349 is designated as ENMU green. Eastern’s official colors are green and silver. As silver can be difficult to produce, most shades of grey are acceptable.

Black is considered an accent color only and may be used only when the document is black and white. PMS 349 and black should not be used together exclusively.

Pantone PMS 349

C: 100
M: 0
Y: 83
K: 47

R: 25
G: 96
B: 59

 

Hexadecimal value
#006633

Content

Generally, the graphic standards do not allow for ALL CAPS, underline or italicsBold is acceptable. 

Font

ENMU uses Humanist 521 for headers. Content in paragraph form is Adobe Jenson Pro, except on the website. If Adobe Jenson Pro is not available, Times New Roman is also acceptable.

Body copy (content in paragraph form) should be ragged right except for official, legal documents which may be justified. 

Photographs

Photographs available for ENMU publications are available on ENMU's Flicker account. Images presented should be indicitave of the high quality of the University in its programs and rich educational experience and student success. All photographs and images set in and in close proximity to body copy should have a .5 stroke outline.

Novelty Items

The predominant colors used for any item must be green and silver.

T-shirts should always be ordered in dark green. The wordmark should always appear on all materials.

The wordmark and tagline should always appear on all materials. In the rare occasion the wordmark is not used, ENMU should be prominently displayed (lapel pins, for example). 

A URL should be included according to the publication as deemed appropriate. Short link URLs are preferred. 

Uniform Policy

The official colors of Eastern New Mexico University are green and silver.

PMS 349 is designated as ENMU green. As silver can be difficult to produce, most shades of grey are acceptable.

It is the policy of ENMU and all departments including the department of Athletics to purchase uniforms that are predominately green and silver. This policy is for all game, competition, practice, event and camp uniforms. It is required by all Athletic programs including but not limited to spirit squad, football, soccer, cross country, volleyball, rodeo, basketball, track and field, softball, and baseball. A limited amount of accent color, black or white, is acceptable. However, no more than 25 percent of the uniform may be black or white.

Social Media

Facebook, Twitter and other social media network pages should always include ENMU at the beginning of the title (ENMU Department of Mathematics or ENMU ASAB, for example). 

Profile photos should be related to ENMU and your organization.

The Office of Communication Services encourages administrators on ENMU social media pages to “share” campus wide communication such as weather delays, emergency situations and general information pertinent to the campus as a whole.

All official University social media efforts should be coordinated through Communication Services.

 

Branding Tip Branding Tip
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Did You Know?

 

Branding is an important part of any organization's marketing efforts. Every official University publication is assessed for brand cohesion through the Office of Communication Services. 

If you are creating your own publication, please keep in mind the requirements for the University Brand and Style Guide so your publication will be approved without delay. Printing materials off-campus to avoid branding issues is prohibited.